Email Marketing and Marketing Automation Specialist
Seek Capital is looking for a top tier Email Marketing and Marketing Automation Specialist to lead the email marketing department of a company ranked by Glassdoor as #44 “Best Places to Work”
We are looking for a high achieving Email Marketing Specialist who has proven experience ‘putting it all together’ including working with internal teams and utilizing the email channel to drive engagement, generate leads, grow revenue, educate user base and bolster the brand.
You will be the lead driver and executer of ideating, sequencing, writing, implementing in marketing automation tools, and tracking B2B email campaigns, nurture sequences, and other email marketing tactics/strategies. You will have the freedom to add team members to ensure we have the best team to ensure continual success.
Interested in leading the email marketing team? Want to work with a top tier marketing campaign.
Why this Role? If your good, you have options.
If you’re the right fit, we want you. Here’s why you should:
HAVE AN IMPACT
We’ve built our team through multiple marketing and sales channels, but email has not been a focus until recently. You won’t be trying to take over a legacy system, you’ll have the freedom to build from near-scratch with the input of a talented and accomplished marketing team.
We help provide funding to new businesses. It’s an amazing feeling knowing that every day we provide funding to small business owners across America that are looking to launch and grow their business.
BE PART OF AN AMAZING TEAM!
This isn’t your cliché ‘amazing team’. This is a team that operates in a highly cohesive manner and hits big goals! Top SEM positions maintained for 4+ years, SEO page 1 ranks within 12 months, re-marketing efforts that have increased sales team conversions by 30%+. In short, this team hits big goals! To join this team, you have to be ready to deliver!
HIGH END TOYS
Be part of a team that has in place and a commitment to adding the best of breed technologies that a marketer needs to be at their best. If tech is an unfair advantage, we want to stack the deck.
YOU WILL BE THE EMAIL LEADER AT SEEK CAPITAL
This is not just a leadership position, this is a “roll up your sleeves” role. You’ll be in charge of advancing our email marketing and marketing automation programs and will be expected to drive real results based on clearly defined KPIs. As our lead Email Marketing Specialist, you’ll be a key player in our growing email marketing and marketing automation team while spearheading multiple new and exciting initiatives
IT DOESN’T NEED TO BE PRETTY, IT NEEDS TO WORK
There is a difference in branding and direct response. We want results. You’ll work on multiple initiatives with the key goal of driving engagement, leads and sales.
IT’S MORE THAN A JOB
Company culture is led by the company and takes it a life of their own based on the people within the organization. Our culture starts with the physical office environment; Beverly Hills adjacent location, views of the Hollywood Hills, music blaring, young dynamic team working closely to achieve big goals. What we sprinkle in; regular outings, annual summer party- Malibu! Blow out Christmas party! Endless supply of multiple caffeinated products, beer kegs, nights out and more. It’s all about the team and the energy they produce.
This type of opportunity rarely comes around in life. We’re growing rapidly but our email department is in its infancy. We’re uniquely positioned to grow at a rapid rate. This is the dream job for the right individual who appreciates a challenge, wants to win, has a strong work ethic who gets lost in their work.
HIGH ACHIEVER IS A MUST
This role is to critical to take a chance on potential. To be selected, you must be a proven high achiever. You must be a high-achiever who sees this trait as just another day on the job. You are committed to continually learning and improving with the desire to be better every day. This position is not a "cushy" marketing job, it’s the real deal- challenging and rewarding. This is a rare opportunity for you to be a part of something bigger than yourself to help build something amazing.
Skills are critical but character is equally important. What does that mean to us? We think it’s pretty simple. You have a positive attitude, you rise to the occasion to solve problems, you are a genuine nice person, you have fun and you have a genuine desire to help people.
What You'll Do
• Own the day-to-day execution of B2B email campaigns including building, scheduling, testing, deploying, and reporting.
•You will have input into content based on your testing results
•Campaign Optimization: Review, revise, and improve the email marketing campaigns
•Collaborate with internal teams, providing results / recommending actions, and identify opportunities for growth as it relates to email marketing
•Create and optimize email lifecycles and workflows, drip campaigns and nurture sequences
•Develop and deploy a comprehensive email testing strategy for email quality (big and little details; links, subject lines, images, consumption platform, optimal conversion, delivery times, cadence, email design, messaging, content, and personalization)
•Build and manage internal email calendar to ensure that all requests are created, updated, and scheduled - as well as managing ad-hoc email requests
•Work with the creative team to ensure that all emails adhere to brand guidelines
•Lead our email marketing A/B split testing and segmentation programs
•Manage our email marketing database and ensure that our incoming data is of the highest quality, as well as clean this database regularly
•Track and analyze quantifiable performance of creative, content and audience segments to achieve customer acquisition and conversion goals
•Develop comprehensive reports detailing all email marketing KPIs (delivery, opens, clicks, conversions, revenue, and unsubscribes, and more)
Some Preferred "Nice to Haves"
•B2B marketing automation experience: Marketo, Hubspot, or Pardot (we currently use Pardot)
•Design experience (Adobe CC)
•Copy writing/editing experience
•Project management experience
•Understanding of demand generation, lead lifecycle, and lead nurturing
•Experience working with nurture streams
•Experience working with lead scoring models
•Experience working with a CRM (Salesforce preferably)
•Experience incorporating SMS and automated voicemail to support email marketing
Who You Are
•3+ years of hands-on experience in email marketing and marketing automation tools such as Marketo and Klaviyo.
•Curious by nature
•Creativity and initiative solving problems
•Results focused and good at driving KPIs
•Excellent written and verbal skills
•Incredibly organized and detail oriented
•Great personality who is fun to work with and displays positive attitude/energy
•Work-hard, play-hard mentality
What We Offer You:
• Competitive Base Salary + Bonuses
• Have your voice heard as all opinions are encouraged
• Be part of a team that is dedicated to providing the very best user experience to our clients
• Be part of a team of some of the brightest and innovate minds in our industry
• Medical/dental/vision insurance
• Paid/flexible vacations and holidays
• LA Gym Fitness Membership
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status, or any other characteristic protected by federal, state, or local law.