Owning and operating an online business is no cake walk just because it’s online but the benefits it offers entrepreneurs are appealing for many reasons. For starters, there is no one to answer to except yourself and you have the ability to earn unlimited income to name a few. If you’re debating whether to start your own online business, take a look at some of the benefits below to determine if it is the right choice for you.
1. Flexibility
You only have so much time in a day to get everything you need done, so sitting and waiting at an office job until you can “punch out” leaves people scrambling around to complete their errands and other responsibilities as well. Unlike most office jobs, online business owners have the flexibility to communicate with their customers and conduct business on the road, on vacation or sitting in a waiting room at the doctor’s office. The convenience of running your own online business is freeing compared with the regular executive lifestyle. You can get more work done without taking time off from a normal full-time job and you still get everything done without the stress of going to your boss and asking them to let you leave early.
2. Little Overhead
Sure you may still have things your business is going to need such as products, supplies and technology to do your job from home. But the advantage of not holding down the costs of renting space and paying the utilities to run it puts more money in your pocket.
Online businesses also save money on hiring and other important business aspects. For example, you can outsource important work like accounting or miscellaneous tasks by hiring independent contractors or even a virtual assistant.
3. Unlimited Customer Base
With a physical storefront, your customer base is limited due to location and hours. Plus, with unexpected challenges like the coronavirus, business operations could be interrupted at a moment’s notice. When your business is solely online, however, you’re not limited geographically to where your customers live. Nor are you limited to typical 9-to-5 hours. You can work whenever you like and target customers all over the world if you so choose.
You can post ads on social media and in an instant have clients from across the world purchasing goods or services from your small business. You have to find the right marketing strategies to pinpoint your niche market and get them to convert.
4. Ability to Change Directions Easily
Unlike businesses that are limited in the demographic and geological locations of their businesses, online businesses can shape and mold and transform into different markets and businesses with ease. Your business’s direction in an overall industry can expand as you add in additional services or products if your initial business idea is not taking off as well as you had hoped. When you own an online business, you’re in charge and that means you can pivot as needed.
5. Networking
Just as you can do business online, you can network online (and in person), too. Building a robust online network of people also running their own online businesses can bring you a bevy of advice, information and mistakes to avoid.
You can also attend trade shows and networking happy hours to connect with people in person and stay in touch with them through online means like LinkedIn. You can join professional associations or work with a local charity to help a cause you are invested in along while also promoting your business. Because you have less overhead you may be able to commit to boosting your business in new and creative ways.
6. Save on Commute Time
Long commutes can lead to burnout. Sure some of the people out there might say they enjoy the quiet time or they use that time making calls, but years and years of sitting in traffic everyday can exhaust even the most patient entrepreneur. Plus, it’s just not the best use of your time.
When you have an online business you can plan your day at your convenience. Building a home office gives you a dedicated space to run your business but allows you to turn your commute into a breeze with just a quick walk down the hall from your bedroom. You can also switch up your environment by working at a coffee shop or library when you so choose.
Not commuting to work can also save your anxiety load and cut down on stress. Online business owners have more time to get their business done and are more productive without driving to work. Just make sure to create some separation from work and home life. When you work at home, it can sometimes be difficult to transition into relaxing time for yourself. Set clear boundaries from the get-go to avoid burnout.
7. Freedom
From the clothes you wear to the way you decorate your office and the time you choose to wake up, running your own online business comes with freedom. After all, many entrepreneurs pursue business for that reason alone — to be their own boss. Freedom comes in many forms when you own your online business.
You can work from anywhere, wear anything and choose exactly which hours to work. Night owls, for example, can optimize their work schedule to their natural rhythm. No more forcing a 9-to-5 if those aren’t your peak working hours. The freedom of running an online business is arguably the best reason to take the risk.
The Bottom Line
The potential for online business owners is limitless. There is no better feeling than to excel in something you put your heart and soul into — and to do so on your own terms. The flexibility and low overhead costs of an online business far outweigh working for someone else, where your overall well-being is not going to be factored into your daily schedule. Explore your options, be creative and make that dream a reality. The only person stopping you is yourself.
