Debt Service Coverage Ratio: What Is It and How To Calculate It

No matter where you’re starting from, debt can make or break the financial situation of both individuals and businesses. On one hand, debt is often necessary to get the ball rolling for a startup or expanding business. For individuals, paying off debt can help you build credit and purchase things like vehicles and cars.  As ...Continue Reading

Best Startup Loans of 2020 - Get Between $5,000 and $500,000

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The Top 6 Franchises To Own

If you drive down any major American freeway for long enough, you’re guaranteed to see dozens of billboards featuring some iconic franchises. Whether it be McDonald’s golden Arches or famous purple and orange DD for Dunkin Donuts franchises and the... Read More

Promotion vs Advertising

The common goal of advertising and promotion is to promote demand for goods and services. Advertising uses persuasive technology to promise unique user benefits that competitors cannot provide.  Promotions drive demand through incentives to stimulate sales. Effective advertising establishes a... Read More

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