10 Lead Generation Ideas for Small Businesses

Leads are the lifeblood of your business. Here’s how to find them.

Growing your business is part and parcel of your success. Failure to do so means your clients will seek out other brands — it’s just that simple. If you want to expand your small business, you need a steady influx of sales leads who are interested in the products or services you are selling or that of businesses you’ve partnered with who will buy leads from you.

Here are 10 lead generation ideas to help you capture a broader market:

1. Identify Your Target

When generating leads, the very first priority is to identify your target prospects. You must know your ideal customer, so you don’t waste your time, money and effort reaching out to people who will never patronize your brand in the first place. Knowing your clients’ demographics, habits and lifestyle choices can help you tailor-fit your marketing plans.

2. Use Content Strategically

Digital marketing and advertising are both expensive. One option is to use content that’s been finely crafted to suit your target audience. By being strategic about your content, you can create more engagement. When your content resonates with your clients, they are more inclined to share, like and comment on your posts, which will expand your brand’s reach. By producing high quality content, you can improve your site’s SEO and bring in warm leads from organic search.

3. Personalize Your Offering

Ensure that you give your clients something valuable that they will not be able to receive from your competitors. By offering excellent customers service and satisfying the needs of your customer, you can gain their loyalty to your brand and happy customers may even refer your business to their friends and family.

4. Use Social Media to Build Relationships

Social media provides a huge opportunity to reach new customers. It’s critical you create a Facebook page, LinkedIn account, Twitter profile, Instagram account and Youtube page for your business. Produce fantastic content and publish it on social media to engage with your customers and create conversations that show your sincerity.

5. Buy Google Ads

Googling is second nature for most consumers. Everyone turns to the Google search engine to research products, find answers to questions and to find new information. As a small business, you can leverage paid ads on Google to find new customers. For best results, view ads and organic results in a variety of locations to see how your competitors target customers in different regions. This can be done by using a VPN service to see geo-specific data.

6. Host and Attend Events

One of the best ways to attract your market is to host live events like a webinar, a live demo, an auction or other online or live event. In addition to hosting events, you can also attend relevant industry conferences and even rent a booth to feature your product and meet potential partners or customers.

Read: Top 15 Free Resources for Small Businesses

7. Collaborate With Influencers

Traditional advertising no longer works. People of the modern world trust referrals and testimonials. Now more than ever, it is critical to collaborate with the right people. You must choose the most sincere and credible influencers for your niche to help promote your brand. Using brand ambassadors is an excellent co-marketing strategy that will drum up interest in your small business.

8. Invest in Analytics

Since the majority of your business transactions from social media postings to blog updates happen online, you create massive amounts of data every single day. To be able to handle all this sufficiently, you need to invest in analytics software. This offers value for money as the information generated is a gold mine. You can find out more about your clients, and in turn, you can use the data to improve your products and services or your marketing strategies.

See: 30 Marketing Ideas for Your Small Business

9. Create a Sales Funnel

Creating a sales funnel is essential. When you know who your ideal customers are, you need to have a plan for securing their contact information. Thus, you must have a sales system where you can funnel all your prospective consumers to a landing page with a contact form. This form is the tool for securing their personal data. You can include enticing incentives like a gift, a promo code, free e-book or a sample that will make them want to give you their info.

10. Utilize Email Newsletters

Once you secure your clients’ contact information, you can personally engage with your clients’ inbox and build a lasting relationship with email newsletters. Make sure you have an email marketing plan that includes a welcome email series. Craft quality newsletters to engage your readers and make sure that your emails stay in their inbox and not in spam.

Up Next: 13 Entrepreneurs On the Moment They ‘Made It’

The Bottom Line

Implementing a rock-solid marketing plan is hard work and doesn’t happen overnight. But a well-executed plan will drive leads to your website to boost your traffic and sales.

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Photo Credit: Bojan Milinkov/Shutterstock.com

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